Starting blind

Since I have no idea what I'm doing, I'll keep this brief. I'm a writer, with a (hee-hee) specialty in pharmaceutical advertising. Yes, those loveable folks who bring you walks on the beach, dogs doing tai-chi, and old people and their dogs doing tai-chi on the beach. And for those of you familiar with professional (to the physician, not the patient) pharma advertising, the lovely folks who bring you the giant lucite head, the tree-lungs, and the ever-popular "Hello, my name is DISEASE" ad. If the money wasn't so damn good, I'd kill myself and every other soul doing this devil's work. Now, allow me to figure out what I've gotten myself into, and I'll get good and riled up about pharma advertising.